All About IPAs

Today’s blog post is brought to you by a conversation from last week where someone asked me, “𝘞𝘩𝘢𝘵 are 𝘐𝘗𝘈?s”. Income Producing Activities, or IPA’s are activities that help you generate leads & sales, as well as close deals.⁣
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One of the biggest things I see with new reps in my industry is people getting stuck in what I call “analysis paralysis”. They think they have to spend a ton of time watching trainings, listening to podcasts, making graphics, designing the prettiest forms… and then they can’t understand why they’re not seeing results, even though they’re “working” a ton. ⁣

Whether you’ve got 30 minutes a day or 8 hours a day to work on your business… you want to make the best possible use of your time! To do this, it’s about being 𝐏𝐑𝐎𝐃𝐔𝐂𝐓𝐈𝐕𝐄 rather than busy. Focus on things that make you money rather than things that give you the perception of money. Take action on things that teach and serve your audience and customers. Build and strengthen relationships!⁣⁣

Incorporating IPAs into my schedule is why my work, works!

My focus? Little actions each day that add up to big results. I think oftentimes we see the outside results of someone’s business (especially on social media) but you aren’t seeing their behind the scenes – what they work on every day to have that success.

Hopefully this provides some clarity for you as you are pursuing your passions and growing your business. What questions do you have on IPAs? Can I help expand on anything for you here? Let me know!