All Things Demi Colour
Since sharing about Demi Colour, I have received quite a few questions of how it works alongside our normal iiiD Foundation! So today I am breaking it down, and offering a bit more info. Hopefully this clears up any questions you may have!
Here’s what you need to know…
First, Demi Colour did not replace the iiiD Foundation. Instead, Demi is a whole new product line that can be used with your iiiD Foundation or separately. Both being cream-based, Demi Colour allows you to filter out distractions such as blemishes, dark circles, etc. This helps enhance your best features!
Pro Tip: You can use it all by itself too!
Demi provides a natural look that allows for the luminosity found in your skin to remain untouched. The trendy word for this look is ‘skinimalism’ and you’ll wear less makeup for a more natural finish!
The reason for all the colors? It’s color science! Demi uses color science to help filter out excess colors on your face. This method allows for you to focus on the areas where your face is distracting, and not your whole face!
What Is Demi Colour?
A breakthrough approach to makeup, Demi Colour is a carefully calibrated saturation of cream color that is strategically applied using a featherlight technique. Most of your skin remains untouched, resulting in an undetectable makeup that reveals the magic of your face.
How You Use It
Using a Demi brush, apply a light touch of Demi Colour directly to the places on your skin that need filtering, using color solving to balance tone, add depth, and achieve a flawless finish.
Selecting color
Analyze the colors present in areas of your face you want to solve for, then utilize color solving to select shades from your palette to filter out any excess colors you don’t want, build depth of color you do want, and infuse your skin with a natural luminosity.
Why It’s Better
We believe you shouldn’t have to choose between showing off the features you love and polishing the areas you don’t. Demi Colour uses stunningly smooth texture and refined color to enhance the beautiful features of your face without sacrificing the inimitable radiance of your skin. Your natural beauty is extraordinary and exclusive; we want you to share it with the world.
